The TV Commercial Treatment Writing Checklist

A FREE 5-day email course about the 5 common mistakes directors should avoid when writing a TVC treatment that cost days of work, thousands of dollars, and your next job (even if you're a pro and have been doing it for years).

Hey, I'm Oliver. I've...

- Ghostwritten 400+ TVC treatments for 100+ directors across every industry and continent (okay, not Antarctica).- Worked with award-winning, A-list directors and the world's leading production companies, including Anonymous Content, Iconoclast, Partizan, Radical Media, and The Sweetshop.- Helped directors win pitches for some of the world's biggest brands, such as Disney, Lancôme, Porsche, and many more.

And now I'm sharing the mistakes I've made and what I've learned to help you:

  • Win more jobs

  • Build or maintain a reputation as a director agencies trust

  • Spend less time pitching and more time directing

Is this for me?

  • Do you spend hours or days writing treatments that keep getting passed over and don't know why?

  • Do you keep hearing “we went in another direction” even though your reel is strong and your creative ideas are solid?

  • Do you suspect clients are only skimming the text and jumping to the images?

  • Do you rely on phrases like “authentic storytelling” and “elevated aesthetic” because finding your own words under deadline pressure feels impossible?

  • Have you started feeding briefs into ChatGPT and using the output as your foundation, and you're worried it shows?

  • Are you tired of losing jobs to directors who aren't more talented or experienced than you are but somehow pitch better?

  • Do you know your directing is excellent but your treatments aren't doing it justice?

If you answered 'Yes' to any of these, then The TV Commercial Treatment Writing Checklist is for you.

Want to make sure this course is “worth it” before you sign up?

Here's a sneak peek of everything you're going to learn in The TV Commercial Treatment Writing Checklist:

  • Day #1. Turn Your Briefing Call Into a Strategic Discovery Session That Sets Your Treatment Up To Win.

  • Day #2. Replace Vague Industry Jargon With Language That's Unmistakably Yours.

  • Day #3. Lead With Images So Clients See Your Vision Instantly.

  • Day #4. Structure and Edit Your Treatment So Clients Actually Read Every Page.

  • Day #5. Use AI In a Way That Helps You Stand Out Rather Than Blend In.

Done! Day #0 of The TV Commercial Treatment Writing Checklist is on its way.

Look for an email from Oliver (that's me) in the next minute or two.Just a heads up: Emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all 5 lessons.See you there!